Below is a list of links to social media topics discussed in last night's class on social media and marketing:
RSS Search Engines: Many people mistakenly refer to RSS search as "blog search." While it's true that many blogs offer RSS feeds (automatic feed creation is a feature of most blogging software), not all blogs have feeds. Furthermore, RSS can literally be used with just about any kind of web-based content. RSS fundamentally is a relatively simple specification that uses XML to organize and format web-based content in a standard way.
Breaking Through: Do not adjust that dial! During this excellently executed advertisement, your YouTube browser window may start to tremble and shake and seemingly implode, but it's all just a part of the very clever campaign for Acciona, a sustainable development firm based in Spain. View Video Here. Set to the song “Pure Imagination” (made famous by Gene Wilder in Willy Wonka & The Chocolate Factory), the 80-second clip was the result of two months of labor by director Marcel Burgos for McCann Erickson Italia (we’re still not sure if we understand how he did it). Of course, it’s not just the novelty of the advert that makes it so fun and effective: Breaking through the old to make room for the new, it could not have done a better job of illustrating better solutions. Plus, the company chose not to use traditional media but to air Re exclusively online to fund its production costs—proving that every medium can stand for a little “re”-thinking.
Ad Age: Brands on Twitter, 76% of Accounts Are Infrequent Users: Most companies fail to realize Twitter's full potential as a market engagement platform. While 73% of Fortune 100 companies registered a total of 540 Twitter accounts, effectiveness based on level of activity, interaction and engagement were off the mark. Brand-squatted accounts, as reported last week in Ad Age, remains an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
Social Media Lessons from Bill Cosby: has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Cosby held a "virtual town hall" on Oct. 19 to discuss issues that face the African-American community and support his latest album, "Bill Cosby Presents the Cosnarati: State of Emergency." It features rappers Jace the Great, Brother Hahz and Super Nova Slom.
5 Tips For Creating Compelling PPC Ads: Search engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy.
And last but not least, Tips to help you optimize for success on Facebook. Top 10 Ad Creative Tips:
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Social Media Lessons from Bill Cosby: has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Cosby held a "virtual town hall" on Oct. 19 to discuss issues that face the African-American community and support his latest album, "Bill Cosby Presents the Cosnarati: State of Emergency." It features rappers Jace the Great, Brother Hahz and Super Nova Slom.
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