Below is a list of links to social media topics discussed in last night's class on social media and marketing:
RSS Search Engines: Many people mistakenly refer to RSS search as "blog search." While it's true that many blogs offer RSS feeds (automatic feed creation is a feature of most blogging software), not all blogs have feeds. Furthermore, RSS can literally be used with just about any kind of web-based content. RSS fundamentally is a relatively simple specification that uses XML to organize and format web-based content in a standard way.
Breaking Through: Do not adjust that dial! During this excellently executed advertisement, your YouTube browser window may start to tremble and shake and seemingly implode, but it's all just a part of the very clever campaign for Acciona, a sustainable development firm based in Spain. View Video Here. Set to the song “Pure Imagination” (made famous by Gene Wilder in Willy Wonka & The Chocolate Factory), the 80-second clip was the result of two months of labor by director Marcel Burgos for McCann Erickson Italia (we’re still not sure if we understand how he did it). Of course, it’s not just the novelty of the advert that makes it so fun and effective: Breaking through the old to make room for the new, it could not have done a better job of illustrating better solutions. Plus, the company chose not to use traditional media but to air Re exclusively online to fund its production costs—proving that every medium can stand for a little “re”-thinking.
Ad Age: Brands on Twitter, 76% of Accounts Are Infrequent Users: Most companies fail to realize Twitter's full potential as a market engagement platform. While 73% of Fortune 100 companies registered a total of 540 Twitter accounts, effectiveness based on level of activity, interaction and engagement were off the mark. Brand-squatted accounts, as reported last week in Ad Age, remains an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
Social Media Lessons from Bill Cosby: has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Cosby held a "virtual town hall" on Oct. 19 to discuss issues that face the African-American community and support his latest album, "Bill Cosby Presents the Cosnarati: State of Emergency." It features rappers Jace the Great, Brother Hahz and Super Nova Slom.
5 Tips For Creating Compelling PPC Ads: Search engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy.
And last but not least, Tips to help you optimize for success on Facebook. Top 10 Ad Creative Tips:
Come prepared to discuss current events in the new for tomorrow night's class. Particularly ones related to Social Media. Here's a few links to get you thinking about this week.
Come prepared to discuss current events in the new for tomorrow night's class. Particularly ones related to search and/or google. Here's a few links to get you thinking about this week.
Amazon Releases "Pay Phrase": PayPhrase is an easy-to-remember shortcut to shipping and payment information in your Amazon.com account. Use it for Express Checkout at Amazon.com and across the web.
Yahoo announces it is closing Geocities: We always imagined how this might end: GeoCities would finally take down all of the animated "under construction" signs, and we'd hear one last Midi file to the tune of horns playing taps.
Apple's App Store reaches well over 2 billion: When it launched on July 10, 2008, Apple’s iTunes App Store held just 552 apps. Today, it boasts more than 100,000 in 21 categories (click on image below) that have been downloaded a total of “well over” two billion times.
ALL THINGS DIGITAL: On the heels of its deal to incorporate Twitter data into its search results, Google on Monday announced an experimental Labs feature that searches the social Web. Called Google Social Search, the new offering is intended to make search results more relevant by enhancing them with personalized social data. Continue Reading.
MEDIA POST: Paris-based Publicis Groupe, which currently boasts that 25% of its revenues are derived from digital advertising and media services, ultimately plans to become an "all-digital agency," its Chairman-CEO Maurice Levy said in an interview following the release of its third quarter earnings this morning. Continue Reading.
NPR: Where Does Your Phone Say You Are? Cell phones location used to be vague, based only on the location of the nearest cell tower. But the advent of GPS in mobile phones has changed that. To test just how precise the new phones are, we took two phones — one with GPS and one without — on a tour of Los Angeles landmarks and compared their accuracy with Google Latitude, an application that allows you to share your phone location with friends via the Web or smart phone. Listen to the full story.
NEWS & RECORD: (Courtesy of a class member) Raleigh-area 8th grader leads Facebook revolt. He is a leader to more than 1.4 million people angry about recent changes to the Facebook Web site. But when he wants to turn on the computer, Jonathan Woodlief has to ask his mother. Jonathan, an eighth-grader at Lufkin Road Middle School, took over the "CHANGE FACEBOOK BACK TO NORMAL!!" group Saturday after someone else created it but quit the administrative duties. Jonathan noticed the admin spot was open, clicked a button and was instantly in charge of those worldwide who hate the site's latest reconfiguration. Continue Reading.
Have any current event topics you come across in the news and would like to share? Post a link in the comment section below or on our Facebook Page.
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Social Media Lessons from Bill Cosby: has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Cosby held a "virtual town hall" on Oct. 19 to discuss issues that face the African-American community and support his latest album, "Bill Cosby Presents the Cosnarati: State of Emergency." It features rappers Jace the Great, Brother Hahz and Super Nova Slom.
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